Do a search on Amazon for books on advertising, and it's no surprise that Malcolm Gladwell's "The Tipping Point" shows up first. It's been a smash hit for quite some time now - around ten years and counting.
The premise that a well considered and precise action can induce desirable effects far in excess of the initial "push" is clearly an infectious one in itself.
Ok, so the book is a self-fulfilling prophecy. Neat. But I wanted to see exactly how it stacks up against other top advertising books.
