content tagged with books

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This book is a great overview of Drupal 7. It discusses every aspect of building a website and how Drupal 7 is designed to meet the requirements of virtually any type of site in an easy-to-understand manner; perfect for beginners.

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I'm not going to rattle off a long story about plot and characters and who's who and whether the creatures involved in the story come from Norse or Celtic mythology (or both, and then some). What I want to say about this book is this:

I...

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This book is one of the most evocative and powerful I have ever read. Having been brought up in the South African schooling system (admittedly much later on), there are definite tinges of similarity between what Peekay went through and my own...

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This is an odd way to start out a review, but hear me out. I was sitting in a dingy little pub in Oxford when I noticed a plaque on a nearby bench. Enquiring about it, I was informed that this was the table at which C.S. Lewis and Tolkien would...

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It's hard to know which adjective to use to describe this book. There are many. I'm going to go with 'bizarre'; but in a good way. The writing is infectious and immerses you completely in not only the book, but the character as well.

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I'm slightly bias because I love science so a book like this would naturally appeal to me. What's great about it is the fact that it really does do a good job of placing the theories within their contexts and talk about who had a role in fighting...

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What's special about this book is not the science contained therein, although Bryson does a great job of including the most fascinating topics you can find, it's the way he writes about it that makes this such an enjoyable book. The prose...

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This is a fantastic short course that is packed to the rafters with great information about how to build up website traffic using the power of social marketing. If you haven't managed to gain thousands of followers on twitter, or, if you just can...

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Amazon sales rank, book promotion, social marketing, seo, reviews

Entrepreneurs, startups and small businesses clearly have money to spend when it comes to educating themselves with content and knowledge from leading entrepreneurs like Eric Ries, Crystal Paine and Napoleon Hill.

In my previous article in which I compared the leading titles by marketing gurus, entitled "InfoGraphic: Guy Kawasaki's "Art of the start" outsells other titles by marketing gurus", Guy's book outsold its competitors three to one over a five day period, selling an average of about 60 copies a day. The story is different when it comes to starting and running a business.

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Amazon sales rank, book promotion, social marketing, seo, reviews

I thought I would compare the online sales of the marketing books written by a random selection of leading marketing gurus to see how they stack up against each other.

Now I should point out that making too direct comparisons on the relative popularity of each book is not quite fair because the books were published at different times, and are different sizes and prices.

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Amazon sales rank, book promotion, social marketing, seo, reviews

Do a search on Amazon for books on advertising, and it's no surprise that Malcolm Gladwell's "The Tipping Point" shows up first. It's been a smash hit for quite some time now - around ten years and counting.

The premise that a well considered and precise action can induce desirable effects far in excess of the initial "push" is clearly an infectious one in itself.

Ok, so the book is a self-fulfilling prophecy. Neat. But I wanted to see exactly how it stacks up against other top advertising books.

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